Welcome to the YIG world
Play is a child’s first
language for knowing the world.
YIG puts curiosity, joy and growth into every moment through warm characters and surprising play.
YYourIImaginationGGrows
Brand keywords
Our brands and worlds
Two worlds.
One imagination.
Each collection has its own characters and play pattern, yet both connect and grow inside one YIG world.
More ways to play
A world of product categories.
One playful catalogue.
From tracks and music to games, sports and role play, discover YIG product categories created for retailers, distributors and growing toy shelves.
Made for
little
explorers
little
explorers
Our little big idea
Play and growth
have always belonged together.
We start with children’s real feelings, movements and everyday experiences, then bring together lovable characters, clear play and lasting design.
01Warm characters02Memorable play03Growing collections
Read our brand story Work with YIG
Bring new toy friends
to more children everywhere.
We build clear, scalable partnerships across retail, distribution, licensing and channel co-creation.
hello@helloyig.comExplore partnerships