Start with the child
Understand real feelings, movements and interests before deciding what a product should become.
About YIG
Our little big idea
Your imagination
grows.
YIG begins with a simple belief: children’s imagination grows through real, joyful moments of play.
PLAY · FUN · GROW
What YIG means
Three letters.
One path to grow.
It is our name and the simple standard behind every product decision.
Leave room to imagine
Never finish the whole story—leave space for children to add roles, rules and endings.
Let the world grow
One character or play pattern can connect more friends and a bigger world.
How we think
From one small expression
to an unforgettable friend.
- 01
Discover
Find inspiration in children’s real lives, feelings and movements.
- 02
Shape
Build character through rounded forms, clear colour and a distinct personality.
- 03
Make it playable
Keep play intuitive and memorable, with room to create more.
- 04
Grow together
Expand each collection through new friends, scenes and stories.
Our worlds
Character and play
in one shared world.
YIG figures carry emotion and companionship; Rollimo carries action and story. Each line stands alone, and both can grow together.
Explore collection 
Explore collection PLAY · FUN · GROW