Notice
Clear, lovable expressions make feelings easier to spot.
YIG character world
01 / Our worlds
Every feeling
has a lovable face.
YIG is a curious, surprised and focused growing-up companion who sometimes gets a little flustered. Real feelings make every friendship warmer.
Meet every moodHi, I’m YIG!
Play with feelings
Know your feelings,
then know the world.
Our characters never tell children how they should feel. They help them discover that joy, doubt, nerves and effort all belong to growing up.
Express
Turn “what am I feeling?” into words that come naturally.
Companion
Bring characters into everyday life and let them grow alongside children.
Express your mood
How is YIG
feeling today?
Four moments, four understood versions of yourself.
01Curious
Stay Curious
Every question mark begins a new story.
02Brave
Brave Start
Small size, big energy.
03Focused
Ready to Focus
Doing my best, one thing at a time.
04Growing
Busy & Happy
Growing is busy—joy still comes along.
A day with YIG
Life can be busy
and still be joyful.
From focused work to racing with an armful of papers, YIG turns grown-up routines into little scenes children understand—ready to collect and ready for stories.
Everyday seriesWorkday seriesMood seriesHoliday series
Next adventure
Add wheels and roll on.
Meet the Rollimo crew that keeps moving however it tumbles.
Keep exploring